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Roo Smith
Outdoor adventure is my passion, storytelling is my purpose
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Filming Running with an Adidas Terrex Athlete
Filming Running with an Adidas Terrex Athlete

Here’s a behind-the-scenes look at filming with Adidas Terrex runner Jeshurun Small in Boulder…

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Roo SmithJune 5, 2025
How AI Is Changing Outdoor Video Production
How AI Is Changing Outdoor Video Production

After generating a running commercial with AI, here’s what I have to say about how AI is changing filmmaking…

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Roo SmithJune 2, 2025
Branded Documentaries vs Commercials: What’s Best?
Branded Documentaries vs Commercials: What’s Best?

Here’s my breakdown on when to create a commercial vs. branded documentary…

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Roo SmithMay 27, 2025
My Surfing Film Was Nominated for an Emmy!
My Surfing Film Was Nominated for an Emmy!

For the second year in a row, one of my films has been nominated for an Emmy!

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Roo SmithMay 21, 2025
The Cost of Hiring a Video Production Company in Colorado
The Cost of Hiring a Video Production Company in Colorado

This is a pretty frequent question I’ve been getting so here’s a breakdown on what you can expect to spend on video production in Colorado

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Roo SmithMay 15, 2025
5 Things Every Outdoor Brand Should Look for in a Director
5 Things Every Outdoor Brand Should Look for in a Director

Here are a few important things you should consider when hiring a director for outdoor content

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Roo SmithMay 1, 2025
The Best Camera Gear to Film Rock Climbing
The Best Camera Gear to Film Rock Climbing

If you’re curious what I pack in my camera bag for my rock climbing films, here’s what I bring…

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Roo SmithApril 24, 2025
10 Questions to Ask a Colorado Video Production Company
10 Questions to Ask a Colorado Video Production Company

Before you hire a production company in Colorado, you should ask them these questions…

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Roo SmithApril 23, 2025
Case Study: Commercials About Real People, Not Products
Case Study: Commercials About Real People, Not Products

Here’s a breakdown on two lifestyle bank commercials I created for Elevations Credit Union

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Roo SmithApril 22, 2025
Inside My Work as a Commercial Director in the Outdoor Industry
Inside My Work as a Commercial Director in the Outdoor Industry

A behind-the-scenes look at my career as a branded documentary director in the outdoor industry.

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Roo SmithApril 18, 2025
How to Build Outdoor Brand Ambassadors
How to Build Outdoor Brand Ambassadors

The outdoor industry is moving beyond influencer hype. Here’s how to build genuine branded content with the right people.

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Roo SmithApril 13, 2025
What Makes a Great Marketing Campaign?
What Makes a Great Marketing Campaign?

As more campaigns roll out this spring, I’ve been studying what it takes to make a memorable campaign and this is what I learned…

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Roo SmithApril 9, 2025
The Last Kiss - A Surfing Love Story
The Last Kiss - A Surfing Love Story

What was my last kiss with the waves I grew to love?

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Roo SmithApril 2, 2025
Making a Documentary about the Barkley Marathons
Making a Documentary about the Barkley Marathons

My experience capturing one of the most secretive and brutal ultramarathons on the planet.

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Roo SmithMarch 24, 2025
Making a Snowboard Commercial in 12 Hours
Making a Snowboard Commercial in 12 Hours

A behind-the-scenes look at making a snowboard commercial in 12 hours…

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Roo SmithMarch 10, 2025
I Won Best Short Film at Lookout Wild Film Festival
I Won Best Short Film at Lookout Wild Film Festival

That’s right - Unseen Peaks took home an award at its 10th film festival screening!

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Roo SmithMarch 6, 2025
Top Digital Marketing Strategies for Outdoor Brands
Top Digital Marketing Strategies for Outdoor Brands

If you’re wondering how to successfully market yourself or your company in the outdoors, here’s what I’ve found to be the best way…

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Roo SmithMarch 2, 2025
Filming and Photographing a KT Tape Campaign
Filming and Photographing a KT Tape Campaign

Here’s a behind the scenes look at filming and photographing a campaign for KT Tape's newest black and gold tape with professional pickleball player Alix Truong.

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Roo SmithFebruary 27, 2025
Creative Storytelling for the Olympics
Creative Storytelling for the Olympics

A behind-the-scenes look into my experience filming and photographing for the Olympics at the Olympic qualifiers for ski and snowboard events

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Roo SmithFebruary 16, 2025
Why Representation Matters in Outdoor Films
Why Representation Matters in Outdoor Films

Explore why representation in outdoor films matters and how diverse storytelling can create a more inclusive and inspiring outdoor community

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Roo SmithFebruary 12, 2025
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