Blog
A collection of my thoughts on filmmaking, marketing, the outdoor industry, and whatever else I’ve been thinking about lately.
These are mostly things I’ve reflected on and learned from making films, working with brands, and spending a lot of time outside.
Faster Is (Almost) Always the Best Way to Make Films
The first cut gives me something to learn from. Here’s my case for moving faster through creative decisions while giving the important things the time they need
10 Lessons from 10 Years of Adventure Filmmaking
Ten years in, the lessons I return to keep getting more human: listen well, prepare properly, make the thing and leave room to enjoy the people beside you.
You Can't Make an Outdoor Film with AI - Trust Me, I Tried
I made an AI outdoor film. It gave me plenty of imagery and a much clearer sense of why real people, real adventures and real products matter.
Creating Social Media Content for a Skiing Brand
Eight educational ski reels, one coordinated production and plenty of small decisions. Here’s how I approached creating social content with a ski-learning brand.
Filming Enveda: Biotech Video Production and Lab Photography in Colorado
Inside my approach to filming and photographing Enveda’s lab and plant warehouse, bringing people, technology, and the natural world into one cinematic campaign.
How to Create Award-Winning and Viral Videos for Your Finance Company
My approach to finance videos people remember and share: a specific story, confident craft, thoughtful distribution, and useful goals beyond a view count.
Climate Tech Has a Storytelling Problem - Here’s How to Fix It
How I would help a climate tech company turn complex technology into a clear, human film, with lessons from my photo and video campaigns.
How Much Does Outdoor Brand Video Production Cost? A 2026 Budget Guide
A full breakdown on what outdoor video productions cost
What Outdoor Brands Should Know Before Hiring a Video Production Company
A buyer’s guide to choosing a production partner: creative fit, field planning, scalable crews, usage and post-production, with Hans Troyer and WishGarden examples.
Building a Running-Focused Video Production Company in Boulder, Colorado
I’m building a running-focused video production company in Boulder, Colorado and documenting the entire process as it happens...
How I Directed Episode 2 of the Trail House
A behind-the-scenes look at how I created the second episode of the Trail House - trail running’s new reality show
Directing the “Trail House” - Trail Running’s New Reality Series
Go behind the scenes of the first episode of The Trail House, trail running’s new reality show!
Filming a Professional Runner as a Colorado Running Filmmaker
How I filmed professional runner Taylor Stack in the mountains of Colorado
The State of Outdoor Filmmaking: Brands NEED Storytelling
Outdoor filmmaking is changing, it’s not enough to get cool footage anymore, you need to know what to do with it!
How to Make a Complicated Company Easy to Understand on Video
A practical way to explain a complex company on video: choose the viewer, find a human story, show the work, and give technical details a clear purpose.
How to Hire an Outdoor Filmmaker for Your Brand Campaign
If you’re wondering how to choose which outdoor filmmaker to work with, this will help you decide what’s important!
Why More Brands Are Looking for Directors Outside of LA and New York
There’s a shift in the filmmaking industry away from major production hubs and I love it
My Life as a Running Filmmaker in Boulder, Colorado
A day-in-the-life of my running, filmmaking routine here in Boulder, Colorado
The Complete Guide to Producing a Branded Documentary Shoot
Here’s a comprehensive guide on how to create memorable branded documentaries
How to Make More Money as an Outdoor Creative
Here’s a breakdown on how to increase your income as an adventure filmmaker :)