Blog
A collection of my thoughts on filmmaking, marketing, the outdoor industry, and whatever else I’ve been thinking about lately.
These are mostly things I’ve reflected on and learned from making films, working with brands, and spending a lot of time outside.
A Lifestyle Commercial with Bluetti
Here’s how I made a lifestyle commercial for the energy company Bluetti
Colorado Commercial Video Production: What Brands Should Know Before Filming Here
A complete guide for creating branded content here in Colorado
Documenting Vs. Directing - A Documentary Director’s Guide
The best moments don’t always just "happen", here’s how to balance when to direct and when to step back
How I Direct Award-Winning Docu-Style Commercials
A breakdown on how I approach directing award-winning docu-style commercials for some of the biggest brands in the outdoor industry
What Actually Makes a Creative Brief Useful
A practical guide for brands and filmmakers who want better work that's cool and thoughtful and rad and stuff :)
The Cost of Skipping Pre-Production (and Who Pays It)
Pre-production isn’t sexy but good campaigns are so here's how to glow-up your process
Using Docu-Style Commercials in Modern Marketing Strategies
Some tips for how to make the most of your docu-style commercial
How to Film Running - The Ultimate Guide to Filming Running
The ultimate guide to filming running
A Docu-Style Commercial Director’s Guide to Directing Real People
If you’re wondering how to direct real people for docu-style campaigns, here’s how I do it and what I recommend…
How to Use Video Content to Actually Grow Your Outdoor Brand
I break down how to use content to not just look good but drive real growth.
The Psychology Behind High-Converting Commercials
A breakdown into how to use psychology to make high-converting commercials
The Complete Guide to Video Production for Outdoor Brands
the ultimate guide for how outdoor brands should create their video content
How to Hire a Docu-Style Commercial Director
If you’re looking to hire a docu-style commercial director, here’s everything you need to know :)
Outdoor Commercials That Actually Convert and Why
I break down which outdoor commercials actually work and why the marketing strategy behind these commercials are so important.
Why Strategy-Led Commercial Directors are Better for ROI
How partnering with the right director can boost brands’ ROI
Podcast Episode: Directing Branded Content in the Outdoors
How I create outdoor lifestyle and adventure films with brands
My Approach as a Docu-Style Commercial Director
How I go about making commercials for outdoor and lifestyle brands
Case Study: Campaign for Wishgarden Herbs
A breakdown of my recent lifestyle campaign for Wishgarden Herbs
How to Hire a Colorado Filmmaker - What You Need to Know
If you’re looking to hire a director in Colorado there are a few things you should know…
Photo Editing Tips for Rock Climbing Photography
Photo editing is a bit of a daunting task for beginners but if you have the right guidance, it can help take all the guess work away and be a super fulfilling experience. This is a behind-the-scenes look at how I edit all my photos...