Blog
A collection of my thoughts on filmmaking, marketing, the outdoor industry, and whatever else I’ve been thinking about lately.
These are mostly things I’ve reflected on and learned from making films, working with brands, and spending a lot of time outside.
My Approach as a Docu-Style Commercial Director
How I go about making commercials for outdoor and lifestyle brands
Case Study: Campaign for Wishgarden Herbs
A breakdown of my recent lifestyle campaign for Wishgarden Herbs
How to Hire a Colorado Filmmaker - What You Need to Know
If you’re looking to hire a director in Colorado there are a few things you should know…
Photo Editing Tips for Rock Climbing Photography
Photo editing is a bit of a daunting task for beginners but if you have the right guidance, it can help take all the guess work away and be a super fulfilling experience. This is a behind-the-scenes look at how I edit all my photos...
Docu-Style Commercials vs. Traditional Advertising
In this article, I break down what’s truly more effective - docu-style commercials or traditional advertising.
How to Become an Adventure Photographer in 2025
Here’s a step-by-step guide on how to become an adventure photographer
Why Nostalgia Is the New Outdoor Content Currency
How retro aesthetics and “simpler times” storytelling are resonating right now...
Why Video Production Matters for Finance Companies
How financial services video can clarify a service, introduce the people, support sales and recruiting, and give a company’s values a visible expression.
Colorado Video Producer for Premium Brand Marketing
How I approach making high end marketing materials for Colorado brands
How Adventure Films Now Keep us Inside
The goal of outdoor films used to be to inspire us to get outside, but is that changing?
The Content Crisis in Outdoor Brand Marketing in 2025
It seems the outdoor industry is struggling with how to get branded content done right, this will help…
How Brands Turn Storytelling into Real Revenue
This article dives deep into how to get content to actually make a financial difference for your business
Branded Documentaries vs Commercials: What’s Best?
Here’s my breakdown on when to create a commercial vs. branded documentary…
Filming Running with an Adidas Terrex Athlete
Here’s a behind-the-scenes look at filming with Adidas Terrex runner Jeshurun Small in Boulder…
How AI Is Changing Outdoor Video Production
After generating a running commercial with AI, here’s what I have to say about how AI is changing filmmaking…
My Surfing Film Was Nominated for an Emmy!
For the second year in a row, one of my films has been nominated for an Emmy!
What Shapes the Cost of Video Production in Colorado?
Two films can have the same runtime and very different production needs. Here’s how I work through a budget with you, one useful decision at a time.
5 Things Every Outdoor Brand Should Look for in a Director
Here are a few important things you should consider when hiring a director for outdoor content
The Best Camera Gear to Film Rock Climbing
If you’re curious what I pack in my camera bag for my rock climbing films, here’s what I bring…
10 Questions to Ask a Colorado Video Production Company
Before you hire a production company in Colorado, you should ask them these questions…