What to Look for in a Colorado Video Production Company
If you’re searching for a Colorado video production company, you’ve probably noticed there’s no shortage of options. From Denver to Boulder to the mountain towns, there are plenty of teams offering video services. But not all of them understand what it really takes to create standout content - especially when your brand’s reputation, campaign goals, and budget are on the line.
Whether you’re a national brand coming to Colorado for an outdoor campaign, or a local company looking to level up your content, this guide is for you.
I’ve spent the last decade working as a filmmaker and director on projects for Patagonia, The North Face, Outside Magazine, and Canyon Bicycles. I’ve shot branded documentaries at 13,000 feet, commercial campaigns in unpredictable weather, and athlete profiles that needed to feel cinematic and deeply human. I’ve also seen how badly things can go when the wrong production partner is brought in.
So before you lock in your crew, here are the five most important things to look for in a Colorado-based video production company - especially if you’re telling a story outdoors.
1. Local Knowledge = Smoother Production
Colorado might be one of the most beautiful places in the country to film, but it’s also one of the most unpredictable. High elevation. Rapid weather shifts. Remote locations with no cell service. Permits required for seemingly straightforward trail access. Logistics like these can turn a simple shoot into a full-blown headache—unless your production team knows what they’re doing.
One of the best things you can do is work with a Colorado video production company that’s actually based here. Not one that flies in for a few days with no understanding of local conditions. A local team knows:
Which mountain passes close due to snow (and when)
Which trails require permits and how to get them
What time golden hour actually hits at 10,000 feet
When lightning storms tend to roll in during summer
This knowledge doesn’t just make production smoother. It saves you money, keeps your crew safe, and gives you flexibility if things shift (which they always do).
When brands trust me to direct or lead production in Colorado, this behind-the-scenes intel is one of the most valuable things I bring to the table. Because the most epic-looking locations usually come with the most complications. And I’ve already solved them - dozens of times.
2. Look for a Company That Specializes in Outdoor Content
Just because someone owns a camera and can fly a drone doesn’t mean they know how to capture the soul of the outdoors.
If you’re an outdoor brand, or your product is tied to movement, environment, or emotion you need a team that’s lived those stories. A production company that understands what it feels like to summit a peak at sunrise, to run through alpine meadows, or to share a campfire in the rain.
Too often, I see generalist video companies take on outdoor shoots and miss the mark. The pacing feels off. The VO feels manufactured. The camera movements feel staged. It’s beautiful but it’s not believable.
That’s why working with a director or production team that specializes in outdoor video production makes a huge difference. We don’t just capture the scene, we capture the feeling. That’s what makes content resonate.
If your brand lives at the intersection of nature, movement, and emotion, your production team should too. That’s where you get films that don’t just look good, but actually mean something to your audience.
3. Experience That Scales With Your Needs
Some shoots need a 2-person run-and-gun crew. Others need a 10-person team with motion control rigs, location scouts, and multi-cam interview setups. If your production partner can’t scale up or down depending on your needs, you’ll either overspend, or come up short.
The best Colorado video production companies are nimble. They can adapt based on your goals, your timeline, your location, and your budget. And most importantly, they should have the processes to support that flexibility.
Ask them:
Do they own their gear, or are they renting everything last minute?
Can they handle remote shoots where there’s no power, service, or basecamp?
Have they worked with small brands and large marketing teams?
Can they handle all aspects of production, or do you need to bring in a separate director, editor, or DP?
For me, this ability to scale is core to how I work. Some brands bring me on as a full-service production partner. Others have an agency and just need me to direct larger campaigns. I build a crew that fits the job - not the other way around.
Because great production is partially about maximizing the budget but it’s also about maximizing the story.
4. Narrative-Driven, Not Just Pretty Footage
You’ve probably seen it: a beautifully shot outdoor video, sweeping drone shots, epic music, slow-motion product shots. It looks incredible. But when it ends… you don’t really feel anything.
That’s the difference between production and storytelling.
Great content doesn’t just show - it says something. It has a heartbeat. A reason to exist beyond aesthetics. That’s especially important for outdoor brands, where the audience values authenticity, emotion, and identity.
When hiring a Colorado video production company, look for one that prioritizes story, whether it's a 30-second product teaser or a 6-minute branded documentary. Ask how they approach creative development. Do they:
Talk about your audience before talking about gear?
Ask about your brand values and voice?
Offer help with scripting, narrative arcs, or interview strategy?
Understand how emotion, pacing, and visuals all work together?
If not, you’re hiring a vendor, not a creative partner.
This is where director-led companies shine. When the person overseeing the shoot also understands narrative structure, character development, and campaign goals, you get a much more cohesive—and powerful, final film.
That’s been a cornerstone of my own work: I don’t just shoot what looks good. I find the thread that makes your story matter, then design everything, visuals, tone, music, color, around that emotional core.
Because let’s face it: people don’t remember perfect exposures. They remember what moved them.
5. Full-Service or Collaborative? Know What You Need
Not every brand wants the same thing. Some are looking for a full-service, turnkey solution—creative, logistics, production, post, all under one roof. Others already have a campaign strategy, in-house editor, or agency partner, and just need a director to lead the shoot.
A good Colorado video production company should be able to flex with you.
Here’s what you should clarify upfront:
Do you need creative development (storyboarding, scripting, talent casting)?
Do you need a field crew only (DP, AC, drone op)?
Do you need post-production (editing, color, sound mix, delivery in multiple formats)?
Do you want a long-term content partner, or a one-off production?
The more specific you can be, the better fit you’ll find. And the more transparent the production company is about their strengths, the more trust you can build early on.
For example, I’ve worked with outdoor startups who needed everything: creative concept, shoot execution, deliverables for email, social, and YouTube. I’ve also worked with global brands who just needed someone to direct in rugged terrain while plugging into an existing agency flow. Both are valid. The key is clarity.
If your project is rooted in the outdoors, if it requires creative leadership, field experience, and a deep understanding of what makes a campaign feel alive—then that’s where I specialize.
Conclusion: Why the Right Production Partner Makes All the Difference
Choosing the right video production company in Colorado isn’t about finding the biggest team or the flashiest gear list. It’s about finding a crew that understands your goals, respects your voice, and knows how to deliver stories that stick.
Whether you’re:
Launching a new product
Highlighting a community or athlete story
Building a campaign that bridges purpose and performance
Or just finally investing in content that reflects your brand’s real potential...
You need a team that can handle the terrain - both literally and creatively.
I’ve spent the last 10+ years working in this space. I’ve led productions at 14,000 feet, inside wind-whipped tents, on gravel bikes, skis, trail runs, and summit ridgelines. I’ve directed character-driven branded documentaries and fast-paced commercial edits that sell product with soul. And most importantly, I’ve helped brands tell stories that reflect who they truly are—not just who they think they should be.
Let’s Create Something That Moves People
If you’re looking for a Colorado video production company that understands the outdoors, brings narrative clarity, and can scale to your needs—I’d love to talk.
Based in Boulder, Colorado
Built for the wild
Trusted by Patagonia, The North Face, Outside Magazine, KT Tape, Canyon Bicycles, and more
👉 See my work
👉 Contact me for project inquiries or availability
Why We Should Work Together…
When I’m not on this website rambling on about filmmaking, I’m actually out there making films. From crafting memorable branded documentaries to capturing stories and products that move people, I’ve got you covered. Need a production team who can scale mountains, brave the surf, or just tell a dang good story? Let’s chat!
In case I haven’t convinced you, here are three reasons why it might be fun to work together…
I believe in stories that stick with you - like campfire smoke on your clothes. The kind that makes you laugh, cry, or immediately want to call your mom.
I’m just as comfortable at 14,000ft as I am in front of a timeline. You get me in the mountains, in the ocean and in the editing room, making sure the magic out there really shines in the final cut.
I’ve filmed in some pretty wild places, but the best stories are the ones that bring people together. It’s those shared moments -big or small - that remind me why I love what I do.
Let’s Connect
Roo is an Emmy nominated commercial/documentary filmmaker and production company owner based in Boulder, Colorado but travels all around the world for his filmmaking career. He has directed documentaries for Patagonia in California, produced films for Outside Magazine throughout Europe and Africa, camera operated for Netflix in the Rocky Mountain West, photographed among indigenous communities in South America, and has received notable recognition in his hometown of Orcas Island in Washington State for his work telling uplifting stories in the outdoor space.