The Business of Adventure Filmmaking Workshop
This course teaches you the business side of adventure filmmaking! I’ll cover how to turn your skills into consistent, higher-paying work with outdoor brands, agencies, and organizations.
You’ll gain an understanding of how to successfully run your outreach, discovery calls, pricing, proposals, contracts, and delivery, then sharpen your portfolio and marketing so clients trust you quickly and keep coming back.
Continue reading to see more of what I cover in the course…
Expert-Backed Content
Roo Smith, Instructor
What You'll LearnThis course shows you how outdoor brands and agencies actually buy video, and how to position yourself as the cool, creative partner they want to hire.
You’ll learn how to get in the room, run a confident discovery call, and make the next step easy for them to say yes to.
Get Hired By Better Brands
You’ll get practical tools you can copy and paste: outreach emails, call frameworks, recap and proposal templates, workflow checklists, pricing baselines, and a 30-day implementation plan.
These are the exact assets that keep projects organized and protect your time and cash flow.
Use Templates to Save You Hours!
Instead of relying on referrals or random luck, you’ll understand how to run a solid business from: outreach → calls → proposals → contracts → delivery → repeat work.
The goal is consistency without burnout, so your business keeps growing even when life gets busy.
Learn New Approaches
Great visuals are only part of the job.
You’ll learn how to present your portfolio, offers, and process in a way that makes your value obvious - so pricing conversations feel calmer, clients trust you faster, and you stop getting boxed into low-budget gigs.
Make Your Work Feel “Worth It”
What students are saying..
The Business of Adventure Filmmaking Workshop
A practical business course for filmmakers who want to get hired by outdoor brands and agencies so you can book better projects, make more money and build a sustainable career!
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Course Intro
An overview of what you can expect to learn in The Business of Adventure Filmmaking workshop!
An overview of what you can expect to learn in The Business of Adventure Filmmaking workshop!
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Mindset Intro
A quick overview of how this chapter sets the foundation for your business, confidence, and long-term direction.
A quick overview of how this chapter sets the foundation for your business, confidence, and long-term direction.
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Who Do You Want to Be?
Define your “why,” your version of success, and the identity shift from freelancer to trusted creative partner.
Define your “why,” your version of success, and the identity shift from freelancer to trusted creative partner.
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Staying Power & Failure Plan
Build a simple plan for slow seasons and rejection so you stay consistent long enough for momentum to compound.
Build a simple plan for slow seasons and rejection so you stay consistent long enough for momentum to compound.
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Professional Standards
Set clear rules for communication, revisions, payment, and boundaries so clients feel safe and your business stays calm.
Set clear rules for communication, revisions, payment, and boundaries so clients feel safe and your business stays calm.
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Bonus: Go Make More Films!
Sales gets easier if you have better films in your portfolio, so go make something!
Sales gets easier if you have better films in your portfolio, so go make something!
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Sales Intro
A quick overview of how to get in the room, run better calls, and convert interest into paid work
A quick overview of how to get in the room, run better calls, and convert interest into paid work
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Who Hires Adventure Filmmakers
Learn who actually hires you in the outdoor world and how brand/agency buying decisions really work.
Learn who actually hires you in the outdoor world and how brand/agency buying decisions really work.
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Cold Outreach
Write short, specific outreach that gets replies without sounding desperate or salesy.
Write short, specific outreach that gets replies without sounding desperate or salesy.
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Discovery Calls
Run a calm, structured call that builds trust fast, uncovers real needs, and leads to a clean next step.
Run a calm, structured call that builds trust fast, uncovers real needs, and leads to a clean next step.
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Workflow Intro
A quick overview of the start-to-finish process that turns leads into smooth projects without the chaos.
A quick overview of the start-to-finish process that turns leads into smooth projects without the chaos.
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The Client Journey Map
Build a clear client workflow from inquiry to delivery so nothing slips through the cracks.
Build a clear client workflow from inquiry to delivery so nothing slips through the cracks.
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The Proposal
Create an easy, forwardable proposal that makes internal approval easy and keeps the project momentum alive.
Create an easy, forwardable proposal that makes internal approval easy and keeps the project momentum alive.
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The Contract
Lock in scope, payments, revisions, and expectations so you get paid early and avoid endless tweaks.
Lock in scope, payments, revisions, and expectations so you get paid early and avoid endless tweaks.
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Branding Intro
A quick overview of how to make your value obvious and help the right buyer say “yes” faster.
A quick overview of how to make your value obvious and help the right buyer say “yes” faster.
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Elevating Your Branding
Learn how branding signals trust and value in seconds and why clarity beats “cool” every time.
Learn how branding signals trust and value in seconds and why clarity beats “cool” every time.
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The PAID Framework
Define your People, Agitation, Innovation, and Differentness so your positioning instantly makes sense to buyers.
Define your People, Agitation, Innovation, and Differentness so your positioning instantly makes sense to buyers.
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Crafting Your Portfolio
Curate your work and write case studies so your portfolio converts brands and agencies instead of confusing them.
Curate your work and write case studies so your portfolio converts brands and agencies instead of confusing them.
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Productivity Intro
A quick overview of building consistency and steady momentum without burning out or living in your inbox.
A quick overview of building consistency and steady momentum without burning out or living in your inbox.
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Productivity Strategies
Learn why most filmmakers struggle with structure - not motivation - and how to replace chaos with simple systems.
Learn why most filmmakers struggle with structure - not motivation - and how to replace chaos with simple systems.
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YQWD Planning
Plan from Year → Quarter → Week → Day so your effort actually stacks toward meaningful goals.
Plan from Year → Quarter → Week → Day so your effort actually stacks toward meaningful goals.
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Money Intro
A quick overview of how to plan for profit, protect cash flow, and build a sustainable business.
A quick overview of how to plan for profit, protect cash flow, and build a sustainable business.
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Know Your Numbers
Calculate your Emergency/Base/Profit numbers so you stop guessing what you need to charge and earn.
Calculate your Emergency/Base/Profit numbers so you stop guessing what you need to charge and earn.
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Revenue Plan
Build a simple income plan and pricing path that avoids burnout and supports the life you want.
Build a simple income plan and pricing path that avoids burnout and supports the life you want.
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Money Management
Set up Profit First-style accounts, payment terms, and habits that keep you profitable year-round.
Set up Profit First-style accounts, payment terms, and habits that keep you profitable year-round.
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Social Media Intro
A quick overview of how to turn social into a distribution strategy without posting all day.
A quick overview of how to turn social into a distribution strategy without posting all day.
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Content Strategy
Pick your platforms and define your positioning so your content speaks to buyers, not just peers.
Pick your platforms and define your positioning so your content speaks to buyers, not just peers.
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Content Pillars
Build 3–4 repeatable content buckets and a retention-friendly structure so posting stays easy and effective.
Build 3–4 repeatable content buckets and a retention-friendly structure so posting stays easy and effective.
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Maximizing Growth
Repurpose one shoot into weeks of content, set a realistic cadence, and track metrics that lead to work.
Repurpose one shoot into weeks of content, set a realistic cadence, and track metrics that lead to work.
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Your Next 30 Days
Create a strategy for the next 30 days so after this course is done you can get new clients, charge more, and live a happier and less-stressful life.
Create a strategy for the next 30 days so after this course is done you can get new clients, charge more, and live a happier and less-stressful life.
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Frequently Asked Questions
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This course is for adventure filmmakers (and photographers) who already know how to shoot/edit and want a clear business understanding to get hired by outdoor brands, agencies, athletes, nonprofits, and outdoor companies.
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Perfect. The business practices I teach will translate well - you’ll just be repositioning your portfolio, offers, and outreach toward brand/agency buyers instead of consumer clients.
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No! This is built around direct outreach, clear positioning, and a professional workflow - not going viral.
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You’ll leave with a really solid understanding of business as well as repeatable process for outreach → discovery calls → pricing → proposals/contracts → delivery.
Plus you get a bunch of templates, a 30-day implementation plan, and a tighter portfolio/branding direction plan to get you on your way to getting more clients right away! -
Most students can complete it in 2–4 weeks depending on their schedule. It’s self-paced, so you can move faster or slower depending on your current availability.
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Lifetime access (including any future updates I add to the course)!
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Yes :) I include email templates, discovery call prompts, offer examples, workflow checklists, proposal/recap structures, and planning worksheets.
Everything in there I’ve used and tested myself. I’ve personally made over $70k from the email template in the program.
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Because this is a digital, online course with immediate access to all materials, all sales are final and refunds are not offered.
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Totally! There is actually a live slack channel with all the students (and myself) to workshop any business problems you have, refer people to projects and chat about the business of filmmaking.
However, there will be no live calls or 1:1 sessions included in this course.
Still on the fence?
Whether you have a question, an idea, or just want to say hello, feel free to reach out - I’m happy to help!