Video Production for Outdoor Brands

Outdoor adventure is my passion, storytelling is my purpose

Roo Smith creates story-first commercials, branded documentaries, athlete films and campaign content for outdoor, running and endurance brands.

He’s also a 3x Emmy-nominated director who creates memorable content around the outdoors and sports. His work focuses on real people and leans heavily into storytelling, emotion and the heart of the human condition.

Contact Roo

Trusted by top brands including:

Patagonia

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North Face

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Netflix

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HBO

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La Sportiva

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The Olympics

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Garmin

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Lululemon

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Patagonia 〰️ North Face 〰️ Netflix 〰️ HBO 〰️ La Sportiva 〰️ The Olympics 〰️ Garmin 〰️ Lululemon 〰️

Commercials

There is already enough content in the world.

I’m more interested in making the thing someone remembers.

Social Content

Photography

Athlete Films

Documentaries

Campaigns

Frequently Asked Questions

Let’s Connect

Roo is an Emmy-nominated director based in Boulder, Colorado but travels all around the world for his filmmaking career. He has directed documentaries for Patagonia in California, produced films for Outside Magazine throughout Europe and Africa, camera operated for Netflix in the Rocky Mountain West, photographed among indigenous communities in South America, and has received notable recognition in the outdoor industry for his work telling uplifting stories in the outdoor space.