KT Tape - Storytelling Commercials

Transforming athletic recovery into authentic stories sharing real journeys of endurance, healing, and triumph for KT Tape’s global community.

Directed, Produced, Filmed and Edited by Roo Smith

Directed, Produced, Filmed by Roo Smith - Edited by Mike Bounyavong

Directed, Produced and Edited by Roo Smith - Filmed by Elliot Whitehead


Roo holding a camera in boulder

Want to Work Together?

Roo is a commercial director based in Boulder, Colorado but travels all around the world for his filmmaking career. He has directed documentaries for Patagonia in California, produced films for Outside Magazine throughout Europe and Africa, camera operated for Netflix in the Rocky Mountain West, photographed among indigenous communities in South America, and has received notable recognition in the outdoor industry for his work telling uplifting stories in the outdoor space.

Let’s chat - reach out below and I’ll respond in the next 24-48 hours!