Best Week Ever — Canyon Bicycles

Seven Colorado towns. Seven days. One ride through the people and places that make mountain biking worth sharing.

Director / Cinematographer / Editor: Roo Smith

A series built around the ride

Best Week Ever follows professional mountain biker Ryan Petry through seven Colorado mountain towns in seven days. Each episode brings a different place and local riding community into the story, with Canyon bikes along for the journey.

The series was supported by Canyon Bicycles, Pearl Izumi, Industry Nine, Sweet Protection and WTB.

Local riders give the story its shape

The route connects the episodes, but the people make each stop distinct. Ryan meets local riders and explores their trails, giving the series a perspective that goes beyond a collection of riding highlights.

My role covered directing, cinematography and editing. The work called for a consistent visual approach across changing locations while leaving room for the conversations and moments that emerged along the way.

A brand story told in chapters

Seven episodes give the journey room to unfold. The bikes are part of the experience, while the towns, riders and relationships carry the story.

For a new production, we build the scope around your creative, shoot days, crew, locations, deliverables, licensing and post-production.

Want to Work Together?

I’m Roo Smith, a 3x Emmy-nominated commercial and documentary director based in Boulder, Colorado. I build the crew around the story, locations and deliverables—from a focused documentary team to a larger commercial production.

Tell me what you’re making, who it needs to reach and where you are in the process. We’ll work out the right scope together.